Find the right starting point
Listen to the work before you change it.
What I learned when the problem I expected wasn’t the one the business needed me to solve.
Read the build notesFounder & AI Systems Builder
I’m Mike Hodgen. I learn how your business works, find where the work gets stuck, and build what’s missing. Custom software, integrations, and automation, with AI where it helps.
30 minutes with me. Start with what’s getting in the way.

Revenue per employee
Manual operations time
Built from operating experience
I co-founded a fashion brand and built a microfactory in San Diego. Too much cash was tied up in stock. Better forecasting helped change what we made and how much we held.
That’s still where I start: the problem in the business, then the tools.
What useful AI looks like · Field operations
A field rep has already measured the windows and filled out the sheet. I built a way to turn a photo into draft order lines, so the team can check the details before creating the order.
Read how I built itThe work is already captured.Measurements, fabric, and fitting details.
The same idea, after a sales call
There’s another meeting to get to. I built a spoken debrief for my CRM that prepares notes, next steps, and a follow-up draft for review.
See the voice workflow“Here’s what happened on the call.”
Ready for a person to review.
Where I draw the line
In the campaign review flow I built for my business, a proposed email waits for a person’s approval before sending. A person can reject it with feedback.
See what I’ve builtCorporate AI training and events
One person tries a new app. Another builds their own process. I bring your team together to understand what matters, practice on familiar work, and agree on what comes next.
Half-day or full-day. Events from $5,000.
Start with a planning call; agree on the scope together.
A shared task becomes a shared way of working.
A recurring task your team recognizes and wants to improve.
Compare approaches. Check the output. See where a person’s judgment matters.
Choose a useful place to start, with clear boundaries and someone responsible.
How I help
Some businesses need a starting point. Others need someone to own the work. We can work out which fits you.
I take responsibility for AI priorities, implementation, and helping your team use the work.
Briefings, workshops, and team events built around the work your business needs to do.
Clear priorities, an honest view of the effort, and a useful place to start.
When the tool you need doesn’t exist, I build it.
Each engagement has its own scope and terms. Explore ways to work together.
Keep reading
Find the right starting point
What I learned when the problem I expected wasn’t the one the business needed me to solve.
Read the build notesKeep the answer grounded
How I check product suggestions against the catalog and prices against the price book.
Read the build notesKnow when to stop
The decisions I leave to people, and what I learned about watching the work after it goes live.
Read the build notes